# Act-On

Act-On is a marketing automation platform for running lifecycle marketing campaigns across email, SMS, web, social media, events and direct mail. It provides journey orchestration, segmentation and lead scoring, AI-driven analytics, and connects to existing CRM and other business systems. It is sold to midsize and enterprise marketing teams.

Page: https://slateindex.ai/brand/act-on · data of 2026-11-02

## Facts

- Founded: 2008
- Headquarters: Portland, Oregon, United States
- Employees: 201–500
- Company type: Private, venture-backed
- Latest funding: Round of $4M, about six months before the 2011 Series C
- Best for: Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.

## Products

- Journey Orchestration: Drag-and-drop builder for personalized 1:1 customer journeys based on contact behaviors and characteristics.
- Multi-Channel Marketing: Automated campaigns across email, SMS, web, social media, events and direct mail.
- Analytics & Reporting: AI-driven dashboards, conversational data analysis, scheduled reports and ROI tracking with CRM data.
- InSite AI Web Agent: AI agent that answers website visitors' questions and captures the interests of known contacts.
- Data Studio: Add-on for advanced reporting and business intelligence integration.
- Account-Based Marketing: Add-on for account-based marketing programs, included in the Enterprise package.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Marketing Automation | 31 of 46 | 1.0 | 3 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 1.9 | 7.4% |
| google_ai_mode | 1.1 | 3.7% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Act-On AI visibility profile”, https://slateindex.ai/brand/act-on, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).