# Bing Webmaster Tools

Bing Webmaster Tools is a free, web-based service from Microsoft for website owners. It provides search performance reports, URL inspection, sitemaps, IndexNow, keyword research, a built-in site scan, backlink reporting and a link disavow feature. Copilot is built in as an AI assistant, and an AI Performance dashboard shows how often Copilot and Bing AI summaries cite a site's content.

Page: https://slateindex.ai/brand/bing-webmaster-tools · data of 2026-11-02

## Facts

- Headquarters: Redmond, Washington
- Company type: Division of Microsoft
- Deployment: Cloud-hosted and web-based. A site is added by logging in and entering its URL; no on-premises option was found.

## Products

- Bing Webmaster Tools: Free site management and search performance service from Microsoft, with reports, URL inspection, sitemaps, IndexNow, keyword research and user permission levels.
- AI Performance dashboard: Shows how often Copilot and Bing AI summaries cite a site's content. Entered public preview in February 2026, with four more features added in June 2026.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 18 of 58 | 3.5 | 6 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.9 | 3.7% |
| google_ai_mode | 7.4 | 11.1% |
| perplexity | 2.2 | 7.4% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Bing Webmaster Tools AI visibility profile”, https://slateindex.ai/brand/bing-webmaster-tools, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).