# Brandwatch

Brandwatch is a social media management, consumer intelligence and influencer marketing suite for brands and agencies. Its Social Media Management product covers publishing, a shared content calendar, a social inbox and social listening, while Influence handles influencer discovery, creator relationships, campaign reporting and payments. Iris AI adds conversational search, trend summaries and content drafting over social and news data.

Page: https://slateindex.ai/brand/brandwatch · data of 2026-11-02

## Facts

- Headquarters: London, United Kingdom
- Employees: 501–1,000
- Company type: Division of Cision
- Latest funding: Series A (Nauta Capital)
- Best for: Enterprise brands and agencies that run social listening, social management and influencer campaigns in one suite.
- Compliance: ISO/IEC 27001:2022

## Products

- Social Media Management: Social publishing, a shared content calendar, a social inbox and social listening across channels. Formerly the Falcon suite; Falcon.io is now part of Brandwatch.
- Consumer Intelligence: Search of the world's largest archive of consumer opinion, with segmented dashboards, AI analysis and automated reporting.
- Influence: Influencer discovery, creator CRM, campaign reporting and payments. Formerly Paladin, acquired in March 2022.
- Search Intelligence: Shows consumer search intent and visibility across search and AI.
- Iris AI: AI layer that answers questions, summarizes trends and drafts content from social and news data.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 17 of 51 | 6.8 | 14 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 5.0 | 11.1% |
| google_ai_mode | 9.6 | 22.2% |
| perplexity | 5.7 | 18.5% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Brandwatch AI visibility profile”, https://slateindex.ai/brand/brandwatch, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).