# Braze

Braze is a customer engagement platform that unifies customer data from many sources and acts on it in real time across email, mobile, web and other channels. Its Canvas tool orchestrates customer journeys, and BrazeAI adds content generation, optimization and AI decisioning features. Pricing scales with monthly active users, and messaging draws on a flexible pool of Action Credits.

Page: https://slateindex.ai/brand/braze · data of 2026-11-02

## Facts

- Founded: 2011
- Headquarters: New York City, New York, United States
- Employees: 1,001–5,000
- Company type: Public (NASDAQ: BRZE)
- Latest funding: IPO
- Best for: Companies at every stage of growth, from startups launching their first engagement programs to large global enterprises.
- Compliance: ISO 27001, SOC 2 Type 2, HIPAA

## Products

- Braze Data Platform: Unifies first-party customer data from many sources and activates it in real time.
- Canvas: Cross-channel journey orchestration for mapping and running customer journeys.
- BrazeAI Operator: Builds campaigns, Canvases and content from conversational prompts.
- BrazeAI Decisioning Studio: Makes 1:1 AI decisions for every customer to optimize a chosen marketing goal.
- BrazeAI Agent Console: Places AI agents at any step of a customer journey.
- Content Optimizer: Tests and optimizes message content such as subject lines and calls to action.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Email Marketing | 10 of 55 | 12.2 | 18 |
| Marketing Automation | 12 of 46 | 9.2 | 19 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 8.9 | 14.8% |
| google_ai_mode | 2.0 | 3.7% |
| perplexity | 25.7 | 48.1% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Braze AI visibility profile”, https://slateindex.ai/brand/braze, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).