# Buffer

Buffer is a social media management tool for scheduling, publishing and analyzing posts across platforms including Facebook, Instagram, TikTok, LinkedIn, X and Threads. It includes a content idea and drafting area, a community inbox for replies, analytics, and an AI assistant. Plans include a free tier and per-channel paid plans.

Page: https://slateindex.ai/brand/buffer · data of 2026-11-02

## Facts

- Founded: 2010
- Headquarters: San Francisco, California, USA
- Employees: 51–200
- Company type: Private, bootstrapped
- Latest funding: Series A
- Deployment: Cloud-based (SaaS)
- Best for: Creators, brands and agencies that post across many social channels and want flexible per-channel pricing

## Products

- Publish: Schedules and publishes posts to connected social channels, with a queue, visual calendar and reminders.
- Create: Organizes ideas, drafts, templates and tags, with a browser extension and Canva integration for creating posts.
- Community: Brings comments and replies from supported channels into one inbox for responding.
- Insights: Provides analytics on follower growth, engagement and post performance, with reports on higher plans.
- Start Page: A landing page that links to a user's content from their social bio.
- AI Assistant: Helps brainstorm ideas, rewrite content and craft platform-specific posts.
- Mobile app: Lets users manage social media accounts from iOS and Android.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 1 of 51 | 57.6 | 63 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 56.1 | 74.1% |
| google_ai_mode | 58.0 | 74.1% |
| perplexity | 58.7 | 85.2% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Buffer AI visibility profile”, https://slateindex.ai/brand/buffer, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).