# Ecwid

Ecwid is an e-commerce platform for adding an online store to an existing website or building a new one. It covers product catalog, orders, inventory, payments, shipping and taxes, and sells through channels such as Instagram, Facebook, TikTok, Google and marketplaces. Stores are managed from the web and from a mobile app.

Page: https://slateindex.ai/brand/ecwid · data of 2026-11-03

## Facts

- Founded: 2009
- Company type: Division of Lightspeed Commerce
- Latest funding: Growth round led by Morgan Stanley Expansion Capital and PeakSpan Capital
- Deployment: Hosted service. A store can be added to an existing site with a JavaScript snippet or a WordPress plugin.
- Best for: Small businesses and individuals who want to sell online without ecommerce experience or technical skills
- Compliance: PCI DSS Level 1 Service Provider

## Products

- Online store: Add a store to any website or build a new one with customizable themes and content blocks.
- Website Linkup: Link-in-bio ecommerce page with links to social accounts, content and products.
- ShopApp: Mobile app for setting up, editing and managing an Ecwid store on Android and iOS.
- In-person POS: Mobile point of sale that accepts cash and syncs inventory with the online store.
- App Market: Free and paid apps that add functionality to a store.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| E-Commerce Platforms | 10 of 43 | 8.6 | 16 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 3.9 | 11.1% |
| google_ai_mode | 13.7 | 25.9% |
| perplexity | 8.2 | 22.2% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Ecwid AI visibility profile”, https://slateindex.ai/brand/ecwid, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).