# Emarsys

SAP Engagement Cloud, formerly SAP Emarsys, is an omnichannel engagement platform for email, mobile, social, SMS and web. SAP renamed the product on February 19, 2026, and existing capabilities remain available alongside a newly added enterprise edition. The product is owned by SAP, which agreed to acquire the company and placed its operations in SAP's Customer Experience unit.

Page: https://slateindex.ai/brand/emarsys · data of 2026-11-02

## Facts

- Company type: Division of SAP
- Latest funding: Series B
- Compliance: ISO 27001:2013, SOC 2 Type II

## Products

- SAP Engagement Cloud (formerly SAP Emarsys): Omnichannel engagement platform for email, mobile, social, SMS and web, with an enterprise edition added in 2026.
- Brand Center: Capability named in the Q1 2026 release.
- Web Channel: Capability named in the Q1 2026 release.
- Mobile In-app: Capability named in the Q1 2026 release.
- Mobile Engage: Capability named in the Q1 2026 release.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Marketing Automation | 37 of 46 | 0.6 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.9 | 3.7% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.9 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Emarsys AI visibility profile”, https://slateindex.ai/brand/emarsys, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).