# Fathom Analytics

Fathom Analytics is a website analytics tool that shows where visitors come from, which pages they read, and which actions convert. It uses cookieless, anonymous pageview tracking that collects no personal data, so it needs no consent banner for analytics. EU visitor traffic is routed through European-owned infrastructure. It is delivered through a single lightweight script, with a dashboard, email reports, and an API.

Page: https://slateindex.ai/brand/fathom-analytics · data of 2026-11-02

## Facts

- Founded: 2018
- Headquarters: Victoria, British Columbia, Canada
- Employees: 1–10
- Company type: Private, bootstrapped
- Latest funding: Bootstrapped
- Deployment: Hosted software-as-a-service
- Best for: European companies and agencies that want website analytics without cookies or personal data collection.
- Compliance: GDPR, CCPA, ePrivacy, PECR

## Products

- Fathom Analytics: Privacy-focused website analytics with cookieless tracking, custom events, UTM campaign tracking, email reports, and an analytics API.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 8 of 45 | 14.6 | 20 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 16.5 | 29.6% |
| google_ai_mode | 15.9 | 22.2% |
| perplexity | 11.5 | 22.2% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Fathom Analytics AI visibility profile”, https://slateindex.ai/brand/fathom-analytics, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).