# FreeAgent

FreeAgent is online accounting software for UK small businesses, sole traders, landlords, freelancers, and the accountants and bookkeepers who serve them. It covers invoicing, expenses, bank feeds, cashflow forecasting, payroll and time tracking. It files VAT, Making Tax Digital for Income Tax and Self Assessment returns directly to HMRC.

Page: https://slateindex.ai/brand/freeagent · data of 2026-11-02

## Facts

- Founded: 2007
- Headquarters: Edinburgh, United Kingdom
- Employees: 201–500
- Company type: Division of NatWest Group
- Latest funding: Crowdfunding (£1.2 million)
- Deployment: Online, with mobile app
- Best for: UK sole traders, freelancers, landlords, limited companies and partnerships, plus accountants and bookkeepers managing clients
- Compliance: Cyber Essentials Plus, HMRC-recognised for Making Tax Digital (VAT and Income Tax)

## Products

- Dashboard: Shows cashflow, profit and loss, invoice and tax timelines for the business.
- Invoicing: Creates automated invoices and reminders with one-click online payments.
- Expenses: Tracks costs and records out-of-pocket expenses, including receipts snapped on the go.
- Smart Capture: Extracts data from receipts and bills, then matches and categorises transactions.
- Cashflow forecast: Projects the next 90 days of cash and suggests moves for any shortfall.
- Payroll: Runs payroll and files PAYE and National Insurance directly to HMRC.
- VAT and Self Assessment: Generates MTD-compatible VAT returns and Self Assessment filings submitted to HMRC.
- Projects and time tracking: Tracks project income, expenses, profitability and time spent for invoicing.
- Mobile app: Records expenses, tracks time and manages invoices from a phone.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Accounting Software | 22 of 48 | 1.5 | 3 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 4.6 | 11.1% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “FreeAgent AI visibility profile”, https://slateindex.ai/brand/freeagent, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).