# FullStory

Fullstory automatically captures every user interaction in web and mobile experiences, so businesses and their AI agents can find friction and fix problems in digital products. Its products cover customer journey analytics, employee experience through Fullstory Workforce, and data activation through Fullstory Anywhere. The company is headquartered in Atlanta, Georgia.

Page: https://slateindex.ai/brand/fullstory · data of 2026-11-03

## Facts

- Founded: 2014
- Headquarters: Atlanta, GA, United States
- Employees: 501–1,000
- Company type: Private, venture-backed
- Latest funding: Series C (one source: $32M led by Stripes)
- Best for: Product, UX, and growth teams
- Compliance: SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001

## Products

- Fullstory Analytics: Behavioral analytics for product, UX and growth teams across mobile and web.
- Fullstory Workforce: Optimizes internal tools and workflows to improve employee experience and IT support.
- Fullstory Anywhere: Activates behavioral data in a data warehouse or cloud storage and across the tech stack.
- Fullcapture: Automatic capture of every user interaction on web and mobile apps.
- StoryAI: AI agents that answer questions from behavioral data and investigate issues.
- Guides and Surveys: In-product guides, product tours, NPS and surveys.
- Fullstory MCP: Access to Fullstory behavioral data through the Model Context Protocol for AI agents.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Product Analytics | 9 of 30 | 9.1 | 19 |
| Web Analytics | 16 of 45 | 4.6 | 10 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 7.8 | 22.2% |
| google_ai_mode | 5.4 | 11.1% |
| perplexity | 14.1 | 37.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “FullStory AI visibility profile”, https://slateindex.ai/brand/fullstory, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).