# Google Keyword Planner

Keyword Planner is a free keyword research tool that requires a Google Ads account. It discovers new keywords from up to 10 seed keywords or a website URL, and it returns search volume and forecasts of clicks, impressions, and cost for a keyword plan. Results can be broken down by location and device and downloaded as CSV or exported to Google Sheets. Without active ad spend, volume appears as ranges.

Page: https://slateindex.ai/brand/google-keyword-planner · data of 2026-11-02

## Facts

- Headquarters: 1600 Amphitheatre Pkwy, Mountain View, California
- Employees: 5,000+
- Company type: Division of Alphabet Inc.
- Deployment: Web tool accessed inside the Google Ads interface, with no separate installation.
- Best for: Advertisers and marketers who run Google Ads and want free keyword research and volume data.
- Compliance: ISO/IEC 27001:2022 covering Google Ads

## Products

- Keyword Planner: Free keyword discovery, search volume and forecasts, accessed inside Google Ads.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 26 of 58 | 2.2 | 3 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 1.3 | 3.7% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 5.2 | 7.4% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Google Keyword Planner AI visibility profile”, https://slateindex.ai/brand/google-keyword-planner, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).