# Gusto

Gusto provides payroll, benefits and HR software for U.S. small and midsize businesses, including tax filing. Gusto Embedded offers a payroll API that other software platforms can build on, using RESTful endpoints and OAuth2. The platform is cloud-based and covers U.S. payroll and compliance only.

Page: https://slateindex.ai/brand/gusto · data of 2026-11-03

## Facts

- Founded: 2011
- Headquarters: 525 20th Street, San Francisco, CA 94107
- Company type: Private, venture-backed
- Latest funding: Seed
- Deployment: Cloud-based SaaS
- Best for: U.S. small and midsize businesses
- Compliance: SOC 1 Type II, SOC 2 Type II, HIPAA

## Products

- Gusto Payroll: Payroll and tax filing for U.S. small and midsize businesses.
- Gusto Benefits: Benefits administration, including health, 401(k) and voluntary life and disability coverage.
- Gusto HR: HR support for U.S. small and midsize businesses, including outsourced HR support added in 2026.
- Gusto Embedded: Payroll API that lets other software platforms offer Gusto payroll.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Payroll | 1 of 46 | 49.2 | 50 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 50.0 | 66.7% |
| google_ai_mode | 52.8 | 63.0% |
| perplexity | 44.8 | 55.6% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Gusto AI visibility profile”, https://slateindex.ai/brand/gusto, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).