# HockeyStack

HockeyStack is a B2B revenue data platform that unifies marketing, product and sales data. It offers multi-touch attribution with 9 models, cookieless buyer journey tracking, lift reporting and no-code custom dashboards. Its Odin AI analyst answers questions in plain English and recommends next steps.

Page: https://slateindex.ai/brand/hockeystack · data of 2026-11-02

## Facts

- Founded: 2021
- Headquarters: San Francisco, California, United States
- Employees: 51–200
- Company type: Private, venture-backed
- Latest funding: Round announced April 2026
- Best for: Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data

## Products

- Attribution: Multi-touch attribution that compares models side by side.
- Buyer Journeys: Visual view of every interaction from first touch to closed-won.
- Lift Reporting: Compares exposed and unexposed accounts to measure the incremental impact of campaigns.
- Odin: AI analyst that answers questions in plain English and recommends next steps.
- Atlas: Data foundation that ingests, unifies and categorizes GTM data from CRM, marketing automation, ad platforms and warehouses.
- HockeyStack Agents: AI agents that surface forward-looking recommendations and next best actions for each segment.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 25 of 45 | 2.1 | 3 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.9 | 3.7% |
| google_ai_mode | 3.7 | 3.7% |
| perplexity | 1.7 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “HockeyStack AI visibility profile”, https://slateindex.ai/brand/hockeystack, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).