# Hootsuite

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one platform. Teams use it to plan and publish posts across networks, answer messages and comments from one inbox, and track trends and competitors. Plans run from Standard to Enterprise, and Enterprise adds single sign-on, advanced listening, and employee advocacy.

Page: https://slateindex.ai/brand/hootsuite · data of 2026-11-02

## Facts

- Founded: 2008
- Headquarters: Vancouver, British Columbia, Canada
- Employees: 1,001–5,000
- Company type: Private, venture-backed
- Latest funding: Growth round (unconfirmed, single blog)
- Deployment: Cloud-hosted software-as-a-service
- Best for: Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support.
- Compliance: SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, FedRAMP, UK Cyber Essentials

## Products

- Perch: Content planning and publishing across social networks from one calendar, with bulk scheduling and AI content creation.
- Nest: Messaging and customer care inbox for DMs and comments, formerly called Inbox.
- Lumen: Social listening and insights, including sentiment analysis and trend tracking.
- Parliament: Employee advocacy platform for sharing brand-approved content, formerly called Amplify.
- Wisdom: AI teammate that helps create content, uncover insights, and turn analytics into decisions.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 2 of 51 | 57.5 | 60 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 61.9 | 85.2% |
| google_ai_mode | 57.8 | 66.7% |
| perplexity | 53.0 | 70.4% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Hootsuite AI visibility profile”, https://slateindex.ai/brand/hootsuite, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).