# Iterable

Iterable is an AI customer engagement platform for marketing teams that send messages across email, SMS, mobile push, WhatsApp, in-app and web channels. It ingests data from a cloud data warehouse or CDP and uses the Nova intelligence layer to choose next-best actions within goals and guardrails set by the team. Marketers build audiences, journeys and experiments themselves, which reduces dependence on engineering.

Page: https://slateindex.ai/brand/iterable · data of 2026-11-02

## Facts

- Founded: 2013
- Headquarters: San Francisco, California
- Employees: 501–1,000
- Company type: Private, venture-backed
- Latest funding: Series E
- Best for: Global brands that want marketers to run real-time, cross-channel engagement without engineering dependency.
- Compliance: SOC 2 Type 2, ISO 27001, HIPAA, Data Privacy Framework, Global Cross-Border Privacy Rules, Global Privacy Rules for Processors

## Products

- Nova Intelligence: AI intelligence layer with decisioning, agents and performance insights.
- Journeys: Cross-channel journey orchestration built for marketers.
- Catalog: Dynamic product data for personalized messages.
- Experimentation: Tools for testing and optimizing campaigns and holdout groups.
- Mobile Push: Mobile push messaging with dynamic segmentation.
- SMS: Native SMS messaging at scale.
- Web Push: Browser push notifications.
- In-App Messaging: Messages delivered inside the app.
- Embedded Messaging: Messaging embedded within product experiences.
- Smart Ingest: Ingestion of data from warehouses and other sources.
- MCP Server: Connects AI tools to the Iterable platform.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Marketing Automation | 20 of 46 | 3.6 | 9 |
| Email Marketing | 25 of 55 | 2.6 | 5 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 3.9 | 11.1% |
| google_ai_mode | 2.4 | 7.4% |
| perplexity | 4.4 | 14.8% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Iterable AI visibility profile”, https://slateindex.ai/brand/iterable, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).