# Later

Later sells influencer marketing software for finding creators, setting creator rates, checking brand fit, and tracking sales from campaigns. Later Social, its social media management product, lets teams plan, schedule, publish and analyze posts across platforms from one calendar. Its Link in Bio product turns profile links into a shoppable page.

Page: https://slateindex.ai/brand/later · data of 2026-11-02

## Facts

- Founded: 2014
- Headquarters: Boston, Massachusetts, United States
- Employees: 201–500
- Company type: Private, venture-backed
- Latest funding: Later Stage VC (led by Summit Partners; listed elsewhere as M&A)
- Best for: Brands, agencies and social media managers who run influencer campaigns or manage several social profiles and clients.

## Products

- Later Influence: Influencer marketing platform for finding creators, running campaigns, checking brand fit and tracking sales.
- Later Social: Social media management for planning, scheduling, publishing, social inbox and analytics across platforms.
- Link in Bio: Mini website built into an Instagram or TikTok profile that links followers to products and content.
- Mavely: Affiliate marketing tool for creating and sharing affiliate links and tracking creator-driven sales, added in 2025.
- Later 360: Unified reporting suite across influencer programs, from awareness to sales.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 6 of 51 | 18.3 | 27 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 31.9 | 55.6% |
| google_ai_mode | 7.4 | 11.1% |
| perplexity | 15.7 | 33.3% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Later AI visibility profile”, https://slateindex.ai/brand/later, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).