# Lumar

Lumar is a website optimization platform built for enterprise teams. It covers GEO and AEO visibility in AI search, technical SEO, site speed, web accessibility and custom website analytics. Its four apps, Analyze, Monitor, Protect and Impact, handle site auditing, change monitoring, automated QA in build pipelines, and reporting of business impact. The company was founded in 2010 as Deepcrawl and renamed itself Lumar in 2022.

Page: https://slateindex.ai/brand/lumar · data of 2026-11-02

## Facts

- Founded: 2010
- Headquarters: New York, NY, United States
- Employees: 51–200
- Company type: Private, venture-backed
- Latest funding: Series B
- Deployment: Cloud-based
- Best for: Enterprise SEO, web accessibility and digital marketing teams running large, complex websites
- Compliance: SOC 2 Type 2

## Products

- Lumar Analyze: Website crawler that audits millions of pages for technical SEO, GEO/AEO, accessibility and site speed, with 250+ built-in reports and custom data extraction.
- Lumar Monitor: Continuous monitoring of website metrics across domains, site sections and geographies, with custom alerts and dashboards.
- Lumar Protect: Automated website QA testing that flags or halts builds when SEO, GEO/AEO, speed or accessibility metrics fall below thresholds, integrated with CI/CD pipelines.
- Lumar Impact: Reporting that links website optimization work to commercial impact and industry benchmarks for stakeholders.
- Lumar GEO Toolkit: Generative engine optimization analytics that track AI brand mentions, sentiment and citations across AI platforms.
- Custom Website Analytics: Tailored metrics built with AI-generated code to report on practically any website data.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 36 of 58 | 0.8 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 1.1 | 3.7% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 1.3 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Lumar AI visibility profile”, https://slateindex.ai/brand/lumar, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).