# MarketMuse

MarketMuse is AI software for content planning and optimization. It analyzes a site's content inventory and topic authority, finds gaps in competitors' content, and produces content plans that show what to create or update and how much. Its Optimize application adds generative AI for outlines and content expansion, but MarketMuse does not write content for customers.

Page: https://slateindex.ai/brand/marketmuse · data of 2026-11-02

## Facts

- Founded: 2013
- Headquarters: Boston, Massachusetts
- Employees: 11–50
- Company type: Division of Siteimprove
- Latest funding: Convertible Note (Y Combinator)
- Best for: Brands, publishers and agencies whose SEO, content strategy, editing and writing teams use content to educate and engage their audience.

## Products

- Content Planning: Content plan documents that show what to create and update, with cluster details, competitive overview and effort estimates.
- Optimize: Content briefs, quality analysis, link recommendations and generative AI for outlines and content expansion.
- Research: Topic Navigator, keyword, SERP x-ray and SERP heatmap research tools with unlimited queries on higher tiers.
- Inventory: Automated content inventory of site pages and tracked topics with personalized difficulty and topic authority metrics.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 45 of 58 | 0.0 | 0 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “MarketMuse AI visibility profile”, https://slateindex.ai/brand/marketmuse, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).