# Matomo

Matomo is a web analytics platform that began as the open-source project Piwik in 2007. It can be self-hosted on-premise or used as Matomo Cloud, and the vendor says customers keep full ownership of their data. Its feature set includes traffic and conversion reports, heatmaps, session recordings, A/B testing, funnels and a tag manager.

Page: https://slateindex.ai/brand/matomo · data of 2026-11-02

## Facts

- Founded: 2007
- Headquarters: Wellington, New Zealand
- Employees: 51–200
- Company type: Private, bootstrapped
- Latest funding: Seed
- Deployment: Cloud or on-premise
- Best for: Organisations that need accurate, GDPR-compliant analytics and full control of their data
- Compliance: ISO 27001:2022

## Products

- Matomo Cloud: Hosted Matomo analytics that includes hosting, maintenance, automatic updates and daily backups.
- Matomo On-Premise: Self-hosted Matomo analytics software that runs on the customer's own servers.
- Heatmaps & Session Recording: Shows where visitors click and lets teams replay individual sessions.
- A/B Testing: Runs tests of page variations, offered on the Business and higher bundles.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 2 of 45 | 38.1 | 49 |
| Product Analytics | 22 of 30 | 1.3 | 4 |
| SEO Tools | 46 of 58 | 0.0 | 0 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 53.5 | 77.8% |
| google_ai_mode | 21.9 | 37.0% |
| perplexity | 39.1 | 66.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Matomo AI visibility profile”, https://slateindex.ai/brand/matomo, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).