# Membrain

Membrain is a Sales Growth CRM for complex B2B sales teams, covering prospecting, pipeline management, account growth and coaching. Its four products are Prospecting, Active Pipeline, Account Growth and Elevate, and every user gets the Insight Engine AI built in. The company is headquartered in Stockholm, Sweden and was founded in 2012.

Page: https://slateindex.ai/brand/membrain · data of 2026-11-02

## Facts

- Founded: 2012
- Headquarters: Stockholm, Sweden
- Employees: 11–50
- Company type: Private company
- Latest funding: Additional business angels (Bengt Nilsson and Thomas Rogalin)
- Deployment: Cloud-based
- Best for: Complex B2B sales organizations that want their sales process, playbooks and coaching built into the CRM.
- Compliance: SOC 2 Type 1

## Products

- Prospecting: Sales engagement playbooks for building quality pipeline, qualifying prospects and setting actionable milestones.
- Active Pipeline: Customizable sales process and pipeline management with forecasting tools and win/loss analysis.
- Account Growth: Account plans, growth grids and tools for expanding relationships with existing customers.
- Elevate: Coaching and development plans for sales teams, with performance scores, skills assessments and goals.
- Insight Engine: AI intelligence layer for B2B sales execution, built in for all users and extended in the full product.
- Tickets: Product extension giving a 360-degree view of customers and centralized customer data.
- Flows: Product extension for executing sales processes with clarity and consistency, announced as coming soon.
- Content Hub: Product extension for centralizing sales content and surfacing the right material at the right time.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Sales Enablement | 29 of 56 | 1.4 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.9 | 3.7% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 3.1 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Membrain AI visibility profile”, https://slateindex.ai/brand/membrain, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).