# Metricool

Metricool is a social media management tool for planning and scheduling posts, analyzing performance, answering messages and comments, and generating reports across social networks. It also includes link-in-bio pages, DM automation and a dashboard for Google, Facebook and TikTok Ads. It offers a free plan and paid plans for multi-brand teams and agencies.

Page: https://slateindex.ai/brand/metricool · data of 2026-11-02

## Facts

- Founded: 2014
- Headquarters: Madrid, Spain
- Company type: Division of team.blue
- Latest funding: Series A with Axon Partners Group as investor
- Deployment: Web dashboard with iOS and Android apps
- Best for: Social media managers, agencies and teams that manage several brands or client accounts

## Products

- Planner: Calendar and scheduler for posting across networks, with best-time suggestions, post approval and an AI social media assistant.
- Analytics: Dashboards for social channel performance, progress over time and competitor tracking.
- Reporting: Automated reports, AI analysis, campaign dashboards and a Data Studio connection.
- Inbox: One place for messages and comments from connected networks.
- Flows: DM automation that turns comments and story replies into conversations and sends people to a catalog, sign-up page or chat.
- Smartlinks: Link-in-bio pages with tracking of clicks in real time.
- Campaigns: Unified dashboard for managing Google, Facebook and TikTok Ads together.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 4 of 51 | 22.0 | 31 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 31.7 | 51.8% |
| google_ai_mode | 12.8 | 22.2% |
| perplexity | 21.5 | 40.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Metricool AI visibility profile”, https://slateindex.ai/brand/metricool, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).