# Microsoft Clarity

Microsoft Clarity is a free behavioral analytics tool from Microsoft. It provides session recordings, heatmaps and insights for websites, and mobile app analytics for Android, iOS, Flutter and React Native. It also offers ad campaign and e-commerce insights and can be linked to Google Analytics sessions.

Page: https://slateindex.ai/brand/microsoft-clarity · data of 2026-11-02

## Facts

- Founded: 2020
- Headquarters: Redmond, Washington, USA
- Employees: 5,000+
- Company type: Division of Microsoft
- Deployment: Installs through a script on the website or through Google Tag Manager.

## Products

- Microsoft Clarity: Free behavioral analytics tool with session recordings, heatmaps, ad campaign insights, mobile app analytics and e-commerce insights.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 9 of 45 | 14.0 | 24 |
| Product Analytics | 19 of 30 | 2.1 | 4 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 21.3 | 44.4% |
| google_ai_mode | 3.1 | 7.4% |
| perplexity | 17.6 | 37.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Microsoft Clarity AI visibility profile”, https://slateindex.ai/brand/microsoft-clarity, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).