# Mixpanel

Mixpanel is a product analytics platform that combines product and web analytics, session replay, experiments, feature flags, and metric trees. Product, growth, and data teams use its self-serve reports to analyze user behavior without writing SQL. Its AI features, including Mixpanel AI and Agent Intelligence, provide automated insights and measure the impact of AI agents on customer behavior.

Page: https://slateindex.ai/brand/mixpanel · data of 2026-11-03

## Facts

- Founded: 2009
- Headquarters: San Francisco, CA
- Employees: 201–500
- Company type: Private, venture-backed
- Latest funding: Series C
- Deployment: Cloud
- Best for: Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering
- Compliance: SOC 2 Type II, ISO 27001, ISO 27701

## Products

- Product Analytics: Self-serve analysis of user behavior with insights, funnels, retention, and flows reports.
- Web Analytics: Tracks and improves website performance.
- Mobile Analytics: Analyzes and refines mobile apps.
- Session Replay: Watches user journeys with AI-assisted search across replays and heatmaps.
- Experiments & Feature Flags: Designs, runs, and analyzes tests and rollouts alongside analytics.
- Metric Trees: Maps input metrics to company goals in one interactive view.
- Mixpanel AI: Always-on AI product intelligence that monitors products and surfaces insights.
- Agent Intelligence: Measures whether AI agents are working and how they affect customer behavior.
- Mixpanel Agent and MCP: Chat with product data inside Slack, Claude, ChatGPT, Cursor, or any MCP client.
- Mixpanel Headless: Works with product intelligence as code through Python.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Product Analytics | 2 of 30 | 77.0 | 74 |
| Web Analytics | 5 of 45 | 29.8 | 42 |
| Business Intelligence | 23 of 47 | 2.3 | 5 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 83.9 | 100.0% |
| google_ai_mode | 76.7 | 88.9% |
| perplexity | 70.4 | 85.2% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Mixpanel AI visibility profile”, https://slateindex.ai/brand/mixpanel, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).