# Mouseflow

Mouseflow is a website behavior analytics platform. It combines session replay, heatmaps, journey analytics, friction detection, conversion funnels, form analytics and feedback surveys in one tool. Its Mina AI assistant answers questions about sessions and heatmaps.

Page: https://slateindex.ai/brand/mouseflow · data of 2026-11-03

## Facts

- Founded: 2009
- Headquarters: Copenhagen, Denmark
- Employees: 51–200
- Company type: Private, private equity-owned
- Latest funding: Seed
- Deployment: A small JavaScript snippet added before the closing body tag of a website
- Best for: Marketing, CRO, eCommerce, UX and analytics teams that need to see why website visitors drop off
- Compliance: GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II, PCI DSS, HIPAA (US data center), EU-US DPF

## Products

- Session Replay: Video-style recordings of every user session, showing clicks, scrolls, hesitations and rage clicks.
- Journey Analytics: Visualizes the paths users take across a site and where they drop off or convert.
- Friction Detection: Identifies broken elements, confusing flows and rage clicks, ranked by impact.
- Website Heatmaps: Click, scroll, attention and movement heatmaps that can be compared across periods, devices and segments.
- Conversion Funnels: Shows where users leave a multi-step funnel.
- Form Analytics: Shows where and why users abandon forms and which submissions fail.
- Feedback Surveys: Lets visitors answer surveys on the site, including NPS and branching questions.
- Mina AI: AI assistant that gives real-time guidance on sessions and heatmaps and surfaces weekly friction insights.
- Mouseflow MCP server: Connects user behavior data to AI assistants and MCP clients.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Product Analytics | 27 of 30 | 0.3 | 1 |
| Web Analytics | 38 of 45 | 0.3 | 1 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.9 | 3.7% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Mouseflow AI visibility profile”, https://slateindex.ai/brand/mouseflow, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).