# Paddle

Paddle is a Merchant of Record platform for digital product businesses such as SaaS and mobile apps. It handles payments, subscriptions, checkout, sales tax, regulatory compliance and fraud protection across more than 300 markets. Its Billing product is complemented by ProfitWell Metrics for subscription analytics and Retain for recovering failed payments.

Page: https://slateindex.ai/brand/paddle · data of 2026-11-03

## Facts

- Headquarters: London, United Kingdom
- Employees: 201–500
- Company type: Private, venture-backed
- Latest funding: Series A, led by BGF Ventures
- Best for: Digital product businesses such as SaaS and mobile app companies that want to sell globally without handling payments, tax and compliance themselves.

## Products

- Paddle Billing: Merchant of Record billing for digital products, covering payments, subscriptions, localized checkout, sales tax and regulatory compliance.
- Checkout: Branded checkout flows that can be embedded into a website or application.
- ProfitWell Metrics: Real-time metrics across subscriptions, retention and growth for digital product businesses.
- Retain: Automatically recovers failed payments, reduces cancellations and optimizes subscriptions.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| E-Commerce Platforms | 18 of 43 | 2.1 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 3.1 | 3.7% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 3.1 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Paddle AI visibility profile”, https://slateindex.ai/brand/paddle, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).