# Parse.ly

Parse.ly is a content analytics platform for newsrooms, publishers and marketing teams. It shows real-time audience engagement with each piece of content and offers a recommendation API that serves personalized content on sites. It also includes a data pipeline that sends raw event-level data to data warehouses, and AI Insights that give plain-English answers and headline testing.

Page: https://slateindex.ai/brand/parse-ly · data of 2026-11-02

## Facts

- Founded: 2009
- Headquarters: San Francisco
- Employees: 1,001–5,000
- Company type: Division of Automattic
- Latest funding: Series A
- Deployment: Cloud-based
- Best for: Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty.
- Compliance: SOC 2, ISO 27001, GDPR, CCPA

## Products

- Analytics Dashboard: Dashboard for content performance with real-time data and conversions reporting.
- Content API: API that serves recommended content personalized to the audience and objectives.
- Data Pipeline: Sends raw, real-time event-level data from websites and apps to a data warehouse.
- AI Insights: Plain-English answers, headline testing while content is live, and access from AI assistants via MCP.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 42 of 45 | 0.0 | 0 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Parse.ly AI visibility profile”, https://slateindex.ai/brand/parse-ly, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).