# Plausible

Plausible is a lightweight, open-source web analytics tool that offers an alternative to Google Analytics. It uses no cookies and collects no personal data, and visitor data is processed on servers owned by European companies. It is offered as a managed cloud service or as a self-hosted community edition.

Page: https://slateindex.ai/brand/plausible · data of 2026-11-02

## Facts

- Founded: 2018
- Headquarters: Tartu, Estonia
- Employees: 1–10
- Company type: Private, bootstrapped
- Latest funding: Bootstrapped
- Deployment: Managed cloud (EU-hosted) or self-hosted community edition
- Best for: Website owners and teams who find Google Analytics more complex than they need

## Products

- Plausible Analytics (cloud): Managed, EU-hosted, privacy-friendly web analytics with goals, funnels, Search Console and campaign tracking.
- Community Edition: Open-source, self-hosted version of Plausible.
- White-label web analytics: Lets SaaS platforms embed the Plausible dashboard under their own brand.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 3 of 45 | 31.7 | 40 |
| Product Analytics | 24 of 30 | 0.7 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 33.5 | 55.6% |
| google_ai_mode | 30.2 | 40.7% |
| perplexity | 31.3 | 51.8% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Plausible AI visibility profile”, https://slateindex.ai/brand/plausible, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).