# PrimePay

PrimePay is the payroll product of CoAd, the combined company formed when CoAdvantage and PrimePay were unified under one brand. Its payroll software offers unlimited payroll runs, calculates, files and pays federal, state and local taxes, and includes free 2-day direct deposit and paycards. Every plan includes Mineral HR compliance content, including law alerts, handbooks and a learning management system.

Page: https://slateindex.ai/brand/primepay · data of 2026-11-03

## Facts

- Founded: 1986
- Headquarters: Bradenton, Florida
- Employees: 501–1,000
- Company type: Division of CoAd
- Latest funding: Investment from Aquiline Capital Partners
- Best for: Small businesses that want to run payroll themselves, with unlimited payroll runs and tax filing included.

## Products

- PrimePay Payroll: Payroll software with unlimited payroll runs, automated tax filing, direct deposit, and year-end W-2 and 1099 processing.
- Mineral HR compliance and LMS: Employment law alerts, HR templates, handbooks and learning management, included in every plan.
- ProfitKeeper: Analytics product marketed as ProfitKeeper by PrimePay.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Payroll | 43 of 46 | 0.0 | 0 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “PrimePay AI visibility profile”, https://slateindex.ai/brand/primepay, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).