# Second Nature

Second Nature provides AI role play training software in which teams practice sales and service conversations with AI avatars. The platform builds a model of a company's sales playbook from recorded calls, collateral and scripts, then generates role plays. Each conversation is scored against customizable performance metrics, and managers can review the results and add manual evaluations for certification.

Page: https://slateindex.ai/brand/second-nature · data of 2026-11-02

## Facts

- Founded: 2019
- Headquarters: New York City, NY, United States
- Employees: 51–200
- Company type: Private, venture-backed
- Latest funding: Series B
- Deployment: Cloud, built on Google Cloud and Microsoft Azure
- Best for: Sales, enablement, L&D and support teams that need to practice conversations at scale without pulling managers off the floor
- Compliance: SOC 2 Type II, ISO 27001, ISO 27701, GDPR, CCPA, HIPAA

## Products

- AI Role Play Scenario Course Structure: Builds structured role play courses from scenarios.
- AI Role Play Generator: Generates AI avatar role plays from a company's sales playbook and materials.
- AI Analysis Insights: Analytics and feedback on rep performance for managers and enablement teams.
- Admin Controls: Administrative settings for managing the platform.
- Deal Coach: AI-driven coaching on live sales deals to help reps identify risks and next steps.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Sales Enablement | 50 of 56 | 0.0 | 0 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Second Nature AI visibility profile”, https://slateindex.ai/brand/second-nature, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).