# Segment

Twilio Segment is a customer data platform that collects first-party data from apps, websites and devices through one set of tools. It unifies that data into customer profiles and audiences and routes it to a data warehouse or many destination tools. Segment is a division of Twilio, which acquired it in 2020.

Page: https://slateindex.ai/brand/segment · data of 2026-11-03

## Facts

- Company type: Division of Twilio
- Latest funding: Series D
- Best for: Teams that want to collect first-party customer data once and send it to a data warehouse or many other tools.
- Compliance: SOC 2 Type II, SOC 2 Type I, HIPAA eligibility, PCI DSS Level 1, Binding Corporate Rules, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018

## Products

- Connections: Collects first-party data from every touchpoint and activates it to the data warehouse or 550+ destinations.
- Unify: Unifies customer data across channels into unified profiles.
- Engage: Personalized multichannel campaigns, included in CDP plans.
- Protocols: Data quality controls at scale, an add-on to Connections Business or CDP plans.
- Twilio Segment CDP: The customer data platform that combines Connections, Unify and Engage.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| CRM | 20 of 39 | 2.6 | 4 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 3.1 | 8.3% |
| google_ai_mode | 1.1 | 3.7% |
| perplexity | 3.7 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Segment AI visibility profile”, https://slateindex.ai/brand/segment, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).