# Semrush

Semrush is a marketing platform for SEO, AI search visibility, paid advertising, content, local search, digital PR and social media. Its tools cover keyword research, competitor analysis, site audits, backlink analysis, rank tracking and tracking how brands appear in AI answers. It is sold in plans ranging from a free tier and SEO plans for freelancers to custom Enterprise plans.

Page: https://slateindex.ai/brand/semrush · data of 2026-11-02

## Facts

- Founded: 2008
- Headquarters: Boston, MA
- Employees: 1,001–5,000
- Company type: Division of Adobe
- Latest funding: IPO
- Best for: Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.

## Products

- Semrush One: Unified SEO and AI search platform that bundles SEO and AI visibility tools.
- SEO Toolkit: Keyword research, backlink analysis, rank tracking and technical site audits.
- AI Visibility: Tracks prompt-level brand visibility in AI answers and AI market share against competitors.
- Traffic and Market: Traffic analysis for any website, market trends and competitor benchmarking.
- Content: SEO and AI-ready content ideas, scoring and optimization.
- Local: Google Business Profile management and local directory listings.
- Advertising: Google and Meta ad research and insights for competitor activity.
- AI PR: Finds media outlets and helps build press pitches and track earned press.
- Social: Social media planning, publishing, brand mention monitoring and influencer discovery.
- Semrush MCP and API: Connects Semrush data to AI assistants and to external systems.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 1 of 58 | 64.3 | 63 |
| Web Analytics | 24 of 45 | 2.4 | 4 |
| Social Media Management | 37 of 51 | 0.4 | 1 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 77.0 | 92.6% |
| google_ai_mode | 64.3 | 77.8% |
| perplexity | 51.7 | 63.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Semrush AI visibility profile”, https://slateindex.ai/brand/semrush, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).