# Serpstat

Serpstat is a search and AI intelligence platform for SEO and PPC work. It covers competitor analysis, keyword research, rank tracking, backlink analysis, site audits and domain overviews. Teams and agencies also use it through an API for data access.

Page: https://slateindex.ai/brand/serpstat · data of 2026-11-02

## Facts

- Founded: 2013
- Headquarters: Odesa, Ukraine
- Employees: 51–200
- Company type: Private
- Latest funding: Seed
- Deployment: SaaS
- Best for: SMBs, freelancers, enterprise in-house teams and agencies doing search marketing

## Products

- Competitor Analysis: Identifies competitors and shows how they rank, which keywords drive their success and where their backlinks come from.
- Keyword Research: Finds keywords with search volume, competition and user intent from a database of 8.5B+ search terms.
- Rank Tracking: Automated rank tracking across 230+ regional Google databases.
- Backlink Analysis: Analyzes competitor backlinks and identifies link opportunities.
- Site Audit: Technical website audits with issues ranked by priority.
- Domain Overview: Shows traffic, backlinks, keywords and rankings for any website.
- API: Data access for integrating Serpstat data into other systems.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 30 of 58 | 1.5 | 4 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 2.6 | 7.4% |
| google_ai_mode | 0.9 | 3.7% |
| perplexity | 0.9 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Serpstat AI visibility profile”, https://slateindex.ai/brand/serpstat, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).