# ServiceNow

ServiceNow provides the Now Platform, a cloud-based platform with built-in AI and machine learning for automating enterprise workflows. Its products are grouped into Technology Workflows, Customer and Industry Workflows, Employee Workflows and Creator Workflows, covering IT service management, IT operations, asset management, customer service, risk management and low-code app development.

Page: https://slateindex.ai/brand/servicenow · data of 2026-11-03

## Facts

- Founded: 2004
- Headquarters: Santa Clara, CA
- Employees: 5,000+
- Company type: Public (NYSE: NOW)
- Latest funding: IPO
- Deployment: Cloud
- Compliance: ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO

## Products

- IT Service Management: IT help desk, incident and request management.
- IT Operations Management: Monitoring and management of IT infrastructure operations.
- IT Asset Management: Tracking and managing IT hardware and assets.
- Software Asset Management: Managing software licenses and usage.
- App Engine: Low-code application development on the Now Platform.
- Customer Service Management: Customer support case and service workflows.
- Strategic Portfolio Management: Planning and managing project and investment portfolios.
- Integrated Risk Management: Governance, risk and compliance management.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Field Service Management | 7 of 39 | 15.8 | 21 |
| Help Desk | 10 of 37 | 12.9 | 18 |
| Low-Code & No-Code | 12 of 43 | 8.7 | 15 |
| AI Agents | 14 of 80 | 9.3 | 16 |
| Contact Center | 21 of 48 | 5.7 | 11 |
| Knowledge Management | 21 of 52 | 4.0 | 7 |
| Live Chat & AI Support | 21 of 44 | 2.1 | 2 |
| CRM | 28 of 39 | 1.3 | 3 |
| Project Management | 34 of 65 | 1.2 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 21.3 | 37.0% |
| google_ai_mode | 5.6 | 11.1% |
| perplexity | 20.6 | 29.6% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “ServiceNow AI visibility profile”, https://slateindex.ai/brand/servicenow, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).