# Showpad

Showpad is an AI-native revenue effectiveness platform for field sales teams. It combines content management, sales readiness, buyer engagement and analytics in one system, with the Showpad Genie AI core built on a company's own approved content. The vendor states that more than 2,000 organizations use it, mainly in complex, field-driven industries.

Page: https://slateindex.ai/brand/showpad · data of 2026-11-02

## Facts

- Founded: 2011
- Headquarters: Waltham, Massachusetts, United States
- Employees: 501–1,000
- Company type: Division of Vector Capital
- Latest funding: Series D
- Best for: Field-first revenue teams in complex, field-driven industries such as manufacturing, consumer packaged goods and medical devices.
- Compliance: ISO 27001, ISO 27701, SOC 2 Type II, ISAE 3402, GDPR, CCPA

## Products

- Sales Readiness: Learning, roleplay and coaching that prepare sellers for buyer conversations.
- Content Management: Organizes and delivers approved product catalogs, pricing, specs and proof points to sellers.
- Buyer Engagement: Digital demos, 3D and AR assets, and shared deal rooms for buying committees.
- Analytics & Insights: Shows which content, learning and buyer behaviors move deals and improve seller performance.
- Revenue Execution: Deal-specific preparation, CRM answers and AI agents that handle deal follow-through.
- Showpad Genie: The platform's AI core, built on a company's proprietary data and approved materials with controls it defines.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Sales Enablement | 6 of 56 | 29.6 | 41 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 29.6 | 51.8% |
| google_ai_mode | 37.0 | 55.6% |
| perplexity | 22.0 | 44.4% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Showpad AI visibility profile”, https://slateindex.ai/brand/showpad, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).