# Similarweb

Similarweb is a digital data platform that gives businesses market intelligence on websites, apps, ecommerce and sales activity. Its products cover competitive benchmarking, app performance, AI search visibility, retail and Amazon insights, B2B prospecting, and stock research. Customers access the data through dashboards, APIs and data feeds.

Page: https://slateindex.ai/brand/similarweb · data of 2026-11-02

## Facts

- Founded: 2009
- Headquarters: New York, NY, United States
- Employees: 1,001–5,000
- Company type: Public (NYSE: SMWB)
- Latest funding: IPO (NYSE)
- Best for: Marketers, researchers, and SEO and PPC teams
- Compliance: ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3

## Products

- Web Intelligence: Competitive analysis, market research and SEO tools for websites.
- App Intelligence: Benchmarks app performance, stickiness and audience.
- AI Search Intelligence: Tracks brand visibility across AI search engines and chatbots.
- Retail Intelligence: Full-funnel Amazon and retail insights.
- Sales Intelligence: Prospecting, lead and contact data for B2B sales teams.
- Stock Intelligence: Digital data for fundamental hedge funds and quant funds.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 12 of 45 | 7.2 | 13 |
| SEO Tools | 22 of 58 | 2.4 | 5 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 3.1 | 3.7% |
| google_ai_mode | 5.2 | 11.1% |
| perplexity | 13.2 | 33.3% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Similarweb AI visibility profile”, https://slateindex.ai/brand/similarweb, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).