# Snowplow

Snowplow collects event-level behavioral data from websites, apps and AI agents and delivers it in real time, validated and enriched, to a customer's own warehouse, lake or stream. Its Signals product provides live customer context for AI agents and personalization. Snowplow is offered as a fully managed platform or deployed in the customer's own cloud account.

Page: https://slateindex.ai/brand/snowplow · data of 2026-11-02

## Facts

- Founded: 2012
- Headquarters: London, United Kingdom
- Employees: 51–200
- Company type: Private, venture-backed
- Latest funding: Venture capital round (investor not attributed)
- Deployment: Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow
- Best for: Digital-first companies whose product and data teams build on trusted, first-party behavioral data
- Compliance: ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023

## Products

- Snowplow Platform: Fully managed, scalable pipelines that collect real-time behavioral data into your cloud data platform.
- Snowplow Signals: Real-time customer context and behavioral attributes for AI agents and personalization.
- Snowplow Identities: Identity product, generally available since April 2026.
- Snowplow Assistant: AI assistant in the Snowplow console, launched May 2026.
- Snowplow MCP server: Lets developer coding tools work with Snowplow environments, launched May 2026.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Web Analytics | 44 of 45 | 0.0 | 0 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Snowplow AI visibility profile”, https://slateindex.ai/brand/snowplow, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).