# Sprout Social

Sprout Social is a social media management platform that lets businesses publish, schedule, engage and report across social networks from one place. Its modules cover content planning and publishing, a Smart Inbox for engagement and customer care, analytics and social listening. Influencer marketing, employee advocacy and NewsWhip media tracking are sold as separate products. The company is based in Chicago and states that it serves more than 30,000 brands.

Page: https://slateindex.ai/brand/sprout-social · data of 2026-11-02

## Facts

- Founded: 2010
- Headquarters: Chicago, Illinois, United States
- Employees: 1,001–5,000
- Company type: Public Company
- Latest funding: Series B (New Enterprise Associates-led)
- Deployment: Cloud-hosted on AWS
- Best for: Marketing and customer care teams that manage many social profiles and high engagement; the Professional plan is aimed at teams handling a lot of profiles.
- Compliance: SOC 2 Type 2, ISO 27001:2022, ISO 27701:2019

## Products

- Sprout Social: Social media management suite for publishing, engagement, analytics and social listening across networks.
- Trellis: AI agent that answers questions about social data and drafts replies and report summaries.
- Employee Advocacy: Add-on that lets curated on-brand content be shared by employees on their own networks.
- Influencer Marketing: Add-on for discovering creators, running influencer campaigns and tracking conversions.
- NewsWhip: Media intelligence platform that tracks rising stories and sends predictive alerts.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 3 of 51 | 53.5 | 62 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 61.3 | 92.6% |
| google_ai_mode | 58.3 | 74.1% |
| perplexity | 40.7 | 63.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Sprout Social AI visibility profile”, https://slateindex.ai/brand/sprout-social, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).