# SurePayroll

SurePayroll is an online payroll service for small businesses and household employers. It runs payroll, calculates payroll taxes, files and deposits them, and provides W-2 and 1099 forms. Its portfolio also includes 401(k) plans, workers' compensation, health insurance and HR tools, and it operates as a Paychex company.

Page: https://slateindex.ai/brand/surepayroll · data of 2026-11-03

## Facts

- Founded: 2000
- Headquarters: Rochester, NY
- Employees: 201–500
- Company type: Division of Paychex
- Latest funding: Series B
- Deployment: Cloud-based (SaaS)
- Best for: Small businesses, nanny and household employers who need simple online payroll with tax filing handled for them.

## Products

- Payroll: Online payroll with unlimited runs, scheduled pay, and payroll taxes filed and deposited automatically.
- Household payroll: Payroll for nannies, caregivers and household staff, with Schedule H forms.
- 401(k) plans: Retirement plans for employees, offered through Sure401(k).
- Workers' compensation: Workers' comp insurance for small businesses and households.
- Health insurance: Health insurance for small business teams.
- SureHR: HR tools with customizable templates, guides and handbooks for compliance.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Payroll | 17 of 46 | 5.4 | 6 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 16.1 | 22.2% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “SurePayroll AI visibility profile”, https://slateindex.ai/brand/surepayroll, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).