# Surfer

Surfer is an AI visibility platform that tracks how a brand appears in Google and AI answer engines such as ChatGPT, Gemini and Perplexity. Its Content Editor gives live optimization guidelines for writing and refreshing SEO content, supported by content audits, keyword research, topical maps and SERP analysis. It is sold by subscription to marketing and SEO teams, agencies and individual content creators.

Page: https://slateindex.ai/brand/surfer · data of 2026-11-02

## Facts

- Headquarters: Wrocław, Poland
- Employees: 51–200
- Company type: Division of Positive Group
- Best for: Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.

## Products

- AI Tracker: Tracks brand visibility, mention gaps and brand sentiment across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini.
- Content Editor: Live optimization guidelines for writing and refreshing content, scored by Content Score.
- AI Writing Assistant (Surfy): AI writing assistant used within the content workflow, with an AI detector and humanizer.
- Topical Map: Plans content clusters intended to build topical authority.
- Content Audit: Monitors content performance, flags ranking drops and suggests articles to refresh.
- Keyword Research: Keyword research within the platform.
- SERP Analyzer: Compares a page against top-ranking competitors.
- Cannibalization Report: Identifies pages that compete for the same topics.
- Keyword Surfer: Free Chrome extension for search volume, keyword ideas and overlap scores on Google results.
- Surfer API and MCP: Programmatic access for automating content workflows, available on higher-tier plans.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| SEO Tools | 8 of 58 | 12.0 | 23 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 11.1 | 25.9% |
| google_ai_mode | 9.4 | 18.5% |
| perplexity | 15.6 | 40.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Surfer AI visibility profile”, https://slateindex.ai/brand/surfer, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).