# Talkwalker

Lumen by Talkwalker, formerly Talkwalker, is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams. It tracks brand mentions and sentiment across 30 social networks, 150 million websites, and video, image, and audio content, and its Wisdom AI assistant answers plain-language questions about the data.

Page: https://slateindex.ai/brand/talkwalker · data of 2026-11-02

## Facts

- Founded: 2009
- Employees: 501–1,000
- Company type: Division of Hootsuite
- Latest funding: €5M mezzanine financing from Main Mezzanine Capital (date not shown)
- Best for: Marketing, PR, and insights teams that need social listening and media monitoring in one platform.
- Compliance: SOC 2 Type II

## Products

- Social listening: Tracks conversations, mentions and sentiment across social networks, websites and visual media.
- Media monitoring: Tracks news and coverage across online, print, broadcast and social sources, with alerts and influencer finding.
- Social benchmarking: Compares brand performance against competitors and industry standards.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Social Media Management | 33 of 51 | 0.7 | 1 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 0.0 | 0.0% |
| google_ai_mode | 0.0 | 0.0% |
| perplexity | 2.0 | 3.7% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Talkwalker AI visibility profile”, https://slateindex.ai/brand/talkwalker, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).