# Webflow

Webflow is a platform for designing, building, managing and optimizing websites. Teams edit content in a visual canvas, publish through a CMS, and run A/B tests and personalization on their sites. It also includes hosting, AI search optimization (AEO), and an MCP server that lets AI tools like Claude and Cursor manage sites.

Page: https://slateindex.ai/brand/webflow · data of 2026-11-03

## Facts

- Founded: 2013
- Headquarters: San Francisco, CA
- Employees: 501–1,000
- Company type: Private, venture-backed
- Latest funding: Series D
- Deployment: Cloud-hosted SaaS on managed infrastructure with a global CDN
- Best for: Marketing teams and designers who build, publish and manage websites without relying on developer tickets
- Compliance: ISO 27001, ISO 27017, ISO 27018, ISO 42001, SOC 2, SOC 1 Type 2, PCI-DSS, GDPR, CCPA

## Products

- Webflow Designer: Visual canvas for building and launching websites without filing a developer ticket
- Webflow CMS: Lets marketers publish and manage site content without a developer
- Webflow Optimize: A/B tests and personalized site experiences for visitors
- Webflow Analyze: Built-in site analytics, including AEO insights such as LLM visibility
- Webflow Localize: Machine learning translation of a full site or individual elements
- Webflow AI: Generates sections, code components, CMS items and SEO and AEO suggestions
- Webflow MCP: Lets AI tools such as Claude and Cursor build and manage sites under governance controls
- Webflow Campaigns: Product built for marketing teams
- Source: Agentic workspace for marketers, available as a limited research preview

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Low-Code & No-Code | 15 of 43 | 6.4 | 12 |
| E-Commerce Platforms | 31 of 43 | 0.7 | 2 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 6.7 | 14.8% |
| google_ai_mode | 10.2 | 22.2% |
| perplexity | 2.2 | 7.4% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Webflow AI visibility profile”, https://slateindex.ai/brand/webflow, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).