# WhatsApp Business

WhatsApp Business Platform is Meta's enterprise messaging product, a programmable API for sending and receiving WhatsApp messages. It serves medium and large businesses that communicate with customers at scale, using approved templates, automated flows and AI tools. A separate WhatsApp Business App serves small businesses that manage their own conversations.

Page: https://slateindex.ai/brand/whatsapp-business · data of 2026-11-03

## Facts

- Company type: Division of Meta
- Deployment: Hosted by Meta, which runs the infrastructure so customers do not carry hosting costs.
- Best for: Medium and large businesses that communicate with customers at scale through programmatic access.
- Compliance: GDPR, LGPD, SOC 2, SOC 3

## Products

- WhatsApp Business Platform: Programmatic messaging API for medium to large businesses communicating with customers at scale.
- WhatsApp Business App: App for small businesses that personally manage conversations with customers.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Live Chat & AI Support | 16 of 44 | 3.7 | 4 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 5.4 | 7.4% |
| google_ai_mode | 5.7 | 7.4% |
| perplexity | 0.0 | 0.0% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “WhatsApp Business AI visibility profile”, https://slateindex.ai/brand/whatsapp-business, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).