# Xero

Xero is cloud accounting software for small businesses. It connects a business's bank, accountant, bookkeeper and other business apps in one login. Its features include invoicing, bill management, bank reconciliation, cash flow forecasting, receipt capture, and payroll through Xero Payroll, powered by Gusto.

Page: https://slateindex.ai/brand/xero · data of 2026-11-02

## Facts

- Founded: 2006
- Headquarters: Wellington, New Zealand
- Employees: 1,001–5,000
- Company type: Public (ASX-listed)
- Latest funding: Equity placement to fund the Melio acquisition
- Deployment: Cloud (SaaS)
- Best for: Small businesses, and the accountants and bookkeepers who work with them
- Compliance: ISO/IEC 27001:2022, SOC 2 (Security, Availability and Confidentiality), PCI DSS v4.0 SAQ A

## Products

- Xero accounting plans (Early, Growing, Established): Cloud accounting with invoicing, bill payments, bank reconciliation, reporting and cash flow forecasting, sold in three monthly tiers.
- Smart Document Capture: Pulls bills and receipts straight into Xero.
- Xero Payroll, powered by Gusto: Calculates and files payroll taxes, pays staff and tracks compliance inside Xero.
- Inventory Plus: Optional add-on for inventory management.
- Xero Projects: Tracks time and costs for projects, billed as usage.
- Xero Expenses: Employee expense and mileage claims.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| Accounting Software | 2 of 48 | 52.2 | 55 |
| Expense Management | 7 of 37 | 28.1 | 33 |
| ERP | 14 of 37 | 6.5 | 9 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 55.7 | 74.1% |
| google_ai_mode | 45.2 | 59.3% |
| perplexity | 55.6 | 70.4% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Xero AI visibility profile”, https://slateindex.ai/brand/xero, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).