# Zapier

Zapier is an automation platform that connects business apps and AI tools so workflows run without someone prompting each step. Users build Zaps, which are workflows made of a trigger and one or more actions, and can use Tables, Forms, and Zapier MCP to let AI assistants act across connected apps. The platform lists more than 9,000 apps and offers pricing by task, along with governance controls for IT teams.

Page: https://slateindex.ai/brand/zapier · data of 2026-11-03

## Facts

- Founded: 2011
- Headquarters: San Francisco, CA
- Employees: 501–1,000
- Company type: Private company
- Latest funding: Equity crowdfunding
- Deployment: Multi-tenant cloud
- Best for: Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps.
- Compliance: SOC 2 Type II, SOC 3, GDPR, CCPA

## Products

- Zap workflows: Multi-step automated workflows with logic branches, AI processing, Tables, and Forms.
- Tables: Data tables that connect with Zap workflows and Forms.
- Forms: Custom forms and tools that connect to Zapier's app integrations.
- Zapier MCP: Lets AI assistants such as Claude, ChatGPT and Cursor take action across connected apps.
- Zapier SDK: Code access to connect AI agents to actions across 9,000+ apps; in open beta.
- Zapier Agents: AI agents that use approved tools and instructions to complete multi-step work.

## Rankings

| Category | Rank | Visibility | Mentions |
|---|---|---|---|
| AI Agents | 10 of 80 | 13.5 | 18 |
| Marketing Automation | 10 of 46 | 12.1 | 23 |
| Social Media Management | 10 of 51 | 12.0 | 29 |
| Low-Code & No-Code | 11 of 43 | 9.9 | 15 |
| Live Chat & AI Support | 15 of 44 | 4.3 | 8 |
| Project Management | 23 of 65 | 3.3 | 9 |

## By engine

| Engine | Visibility | Mention rate |
|---|---|---|
| chatgpt | 13.5 | 25.9% |
| google_ai_mode | 6.8 | 7.4% |
| perplexity | 20.0 | 33.3% |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Zapier AI visibility profile”, https://slateindex.ai/brand/zapier, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).