# Payroll AI visibility leaderboard

How ChatGPT, Perplexity, Google AI Mode rank 46 Payroll brands across 30 buyer prompts.

Page: https://slateindex.ai/category/payroll · data of 2026-11-03

## Leaderboard

| Rank | Brand | Visibility | Mention rate | Share of voice |
|---|---|---|---|---|
| 1 | Gusto | 49.2 | 61.7% | 11.4% |
| 2 | ADP Workforce Now | 34.0 | 49.4% | 8.7% |
| 3 | Rippling | 28.7 | 43.2% | 7.8% |
| 4 | QuickBooks Payroll | 26.8 | 44.4% | 8.2% |
| 5 | OnPay | 22.2 | 33.3% | 5.9% |
| 6 | Patriot Software | 19.3 | 34.6% | 6.3% |
| 7 | Paychex Flex | 17.6 | 30.9% | 5.5% |
| 8 | Deel | 16.7 | 34.6% | 6.2% |
| 9 | Paycom | 16.5 | 28.4% | 5.2% |
| 10 | UKG | 12.2 | 22.2% | 3.7% |
| 11 | ADP RUN | 12.0 | 22.2% | 4.0% |
| 12 | Zoho | 9.7 | 14.8% | 2.3% |
| 13 | Workday | 9.7 | 18.5% | 3.4% |
| 14 | Dayforce | 9.4 | 16.1% | 2.7% |
| 15 | Square Payroll | 6.8 | 13.6% | 2.2% |
| 16 | Remote | 6.7 | 13.6% | 2.8% |
| 17 | SurePayroll | 5.4 | 7.4% | 1.1% |
| 18 | Justworks | 5.1 | 12.3% | 2.2% |
| 19 | Paylocity | 4.8 | 11.1% | 1.9% |
| 20 | Payroll4Free | 3.7 | 3.7% | 0.7% |
| 21 | SAP SuccessFactors | 3.3 | 8.6% | 1.5% |
| 22 | Homebase | 3.1 | 6.2% | 1.0% |
| 23 | Wave | 2.3 | 4.9% | 0.9% |
| 24 | Paycor | 2.2 | 4.9% | 0.8% |
| 25 | HR.my | 1.9 | 2.5% | 0.4% |
| 26 | BambooHR | 1.9 | 3.7% | 0.6% |
| 27 | TimeTrex | 1.6 | 2.5% | 0.5% |
| 28 | APS Payroll | 1.1 | 1.2% | 0.2% |
| 29 | ExcelPayroll | 0.9 | 1.2% | 0.2% |
| 30 | ADP Lyric HCM | 0.9 | 1.2% | 0.2% |
| 31 | Neeyamo | 0.7 | 1.2% | 0.2% |
| 32 | Papaya Global | 0.6 | 2.5% | 0.4% |
| 33 | TriNet | 0.6 | 2.5% | 0.4% |
| 34 | Oyster | 0.4 | 1.2% | 0.2% |
| 35 | Roll by ADP | 0.3 | 1.2% | 0.2% |
| 36 | Atlas | 0.0 | 0.0% | 0.0% |
| 37 | CloudPay | 0.0 | 0.0% | 0.0% |
| 38 | Frappe HR | 0.0 | 0.0% | 0.0% |
| 39 | Globalization Partners (G-P) | 0.0 | 0.0% | 0.0% |
| 40 | Horilla | 0.0 | 0.0% | 0.0% |
| 41 | Multiplier | 0.0 | 0.0% | 0.0% |
| 42 | PHP Payroll | 0.0 | 0.0% | 0.0% |
| 43 | PrimePay | 0.0 | 0.0% | 0.0% |
| 44 | Safeguard Global | 0.0 | 0.0% | 0.0% |
| 45 | Sage Payroll | 0.0 | 0.0% | 0.0% |
| 46 | Wagepoint | 0.0 | 0.0% | 0.0% |

## Prompts

- [What is a payroll platform and when does a company need one?](https://slateindex.ai/prompt/what-is-a-payroll-platform-and-when-does-a-company-need-one-26oa6t45zo)
- [How do I choose a payroll platform for a mid-market team?](https://slateindex.ai/prompt/how-do-i-choose-a-payroll-platform-for-a-mid-market-team-enxoq7swuj)
- [What features matter most in a payroll platform?](https://slateindex.ai/prompt/what-features-matter-most-in-a-payroll-platform-mcwwwb65gk)
- [What are common mistakes when buying a payroll platform?](https://slateindex.ai/prompt/what-are-common-mistakes-when-buying-a-payroll-platform-3apj4cgczs)
- [How do companies pay employees accurately without a dedicated tool?](https://slateindex.ai/prompt/how-do-companies-pay-employees-accurately-without-a-v6o4vlcmxt)
- [What is the difference between a payroll platform and Recruiting?](https://slateindex.ai/prompt/what-is-the-difference-between-a-payroll-platform-and-eoly55denf)
- [What should a payroll platform integrate with?](https://slateindex.ai/prompt/what-should-a-payroll-platform-integrate-with-xjdkdow3wm)
- [How long does it take to roll out a payroll platform?](https://slateindex.ai/prompt/how-long-does-it-take-to-roll-out-a-payroll-platform-nicsoe23fl)
- [What are the best payroll tools in 2026?](https://slateindex.ai/prompt/what-are-the-best-payroll-tools-in-2026-wh44kfnfwv)
- [Top payroll platform options for B2B SaaS companies](https://slateindex.ai/prompt/top-payroll-platform-options-for-b2b-saas-companies-kik4z644nw)
- [Best payroll platform for startups](https://slateindex.ai/prompt/best-payroll-platform-for-startups-epcsbsfzmi)
- [Best payroll platform for enterprise](https://slateindex.ai/prompt/best-payroll-platform-for-enterprise-2caohd2r2c)
- [Which payroll platform has the best reviews?](https://slateindex.ai/prompt/which-payroll-platform-has-the-best-reviews-pl7pqwdkdx)
- [Compare the leading payroll platforms](https://slateindex.ai/prompt/compare-the-leading-payroll-platforms-rxu3xnggjc)
- [Alternatives to the most popular payroll platform](https://slateindex.ai/prompt/alternatives-to-the-most-popular-payroll-platform-2qu5frzflv)
- [Best payroll platform with AI features](https://slateindex.ai/prompt/best-payroll-platform-with-ai-features-6rtk3kxaho)
- [Most affordable payroll platform that is still reliable](https://slateindex.ai/prompt/most-affordable-payroll-platform-that-is-still-reliable-m62dit74vi)
- [Which payroll vendors do analysts recommend?](https://slateindex.ai/prompt/which-payroll-vendors-do-analysts-recommend-n3wxgtirwa)
- [How much does a payroll platform cost per month?](https://slateindex.ai/prompt/how-much-does-a-payroll-platform-cost-per-month-xubmqtvgra)
- [Which payroll platform offers a free trial?](https://slateindex.ai/prompt/which-payroll-platform-offers-a-free-trial-hlfdmg6kvf)
- [Is there a free payroll platform for small teams?](https://slateindex.ai/prompt/is-there-a-free-payroll-platform-for-small-teams-n4a5wgf53q)
- [What is the typical pricing model for payroll software?](https://slateindex.ai/prompt/what-is-the-typical-pricing-model-for-payroll-software-5batdc74r3)
- [Which payroll platform has transparent pricing?](https://slateindex.ai/prompt/which-payroll-platform-has-transparent-pricing-w7evo4zaky)
- [Which payroll tools offer annual discounts?](https://slateindex.ai/prompt/which-payroll-tools-offer-annual-discounts-xnvq6qgdxl)
- [Official website of the top payroll platform vendors](https://slateindex.ai/prompt/official-website-of-the-top-payroll-platform-vendors-6r5qkiiqep)
- [Where can I sign up for a payroll platform?](https://slateindex.ai/prompt/where-can-i-sign-up-for-a-payroll-platform-hgax6iuiu6)
- [Who makes the most used payroll platform?](https://slateindex.ai/prompt/who-makes-the-most-used-payroll-platform-v4czhvk3tx)
- [Is BambooHR a good payroll platform?](https://slateindex.ai/prompt/is-bamboohr-a-good-payroll-platform-l4whv4zmpm)
- [What are the pros and cons of ADP Workforce Now?](https://slateindex.ai/prompt/what-are-the-pros-and-cons-of-adp-workforce-now-3i5gdkfvha)
- [How much does APS Payroll cost?](https://slateindex.ai/prompt/how-much-does-aps-payroll-cost-4jhbjdqglq)

## Most cited sources

| Domain | Citations |
|---|---|
| gusto.com | 38 |
| adp.com | 23 |
| intuit.com | 19 |
| paycom.com | 19 |
| peoplemanagingpeople.com | 19 |
| forbes.com | 17 |
| rippling.com | 17 |
| capterra.com | 16 |
| onpay.com | 14 |
| ukg.com | 14 |

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Payroll AI visibility leaderboard”, https://slateindex.ai/category/payroll, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).