# SE Ranking

Canonical: https://slateindex.ai/products/se-ranking

By Seranking.

SEO platform with AI search monitoring features for brand visibility in generative answer engines.

Updated: 2026-07-18T22:47:36.302866+00:00

## Product overview

SE Ranking is positioned as an SEO platform for teams that want to manage traditional search performance and AI visibility in one place. The product materials emphasize brand monitoring across AI answer engines, competitive research, rank tracking, backlink analysis, audits, reporting, and integrations, making it a fit for marketers who need search data to be actionable across both internal workflows and client-facing deliverables.

What stands out most is the way the platform ties GEO into a broader SEO system. Instead of treating AI search as a standalone add-on, SE Ranking presents it alongside keyword research, competitor analysis, reporting, and API/MCP access, so buyers can operationalize the data in dashboards, automations, and AI assistants. For agencies, the reporting and white label options make it easier to package that visibility work for clients; for in-house teams, the platform offers a broader toolkit for ongoing optimization and monitoring.

SE Ranking is an SEO platform with AI visibility monitoring for teams that need to track how their brand appears across traditional search and AI answer engines. It fits marketing teams, agencies, and in-house SEO users who want keyword, backlink, audit, reporting, and AI search tracking in one system.

## TL;DR

- Tracks brand visibility across AI search engines such as AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini.
- Combines SEO research, rank tracking, backlinks, audits, content tools, and reporting in a single platform.
- Offers API and MCP access so teams can pipe live SEO and GEO data into internal workflows and AI assistants.
- Provides agency and collaboration features such as guest links, white label options, reports, and client-facing seats.

## Feature catalog

### AI visibility tracking

SE Ranking’s AI visibility features are built to help teams understand how brands and competitors show up in generative search experiences. The platform emphasizes monitoring mentions, citations, and visibility trends across major AI answer engines, with tools to compare performance over time and benchmark against rivals. It is positioned for buyers who need to connect GEO work to practical visibility reporting rather than treating AI search as a separate dashboard.

- AI Search visibility monitoring: SE Ranking lets teams analyze brand visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. The product pages say you can measure how visible a brand is across AI answers, identify when engines mention or cite specific rivals, and monitor changes over time to spot trends and opportunities.
- AI Results Tracker: The subscription page describes an AI Results Tracker that monitors mentions, positions over time, and competitor comparisons for visibility in AI Overviews, AI Mode, Perplexity, and ChatGPT. This is aimed at buyers who want a structured dashboard for brand mentions, citations, and sentiment trends.
- AI Search API and MCP access: SE Ranking also exposes AI Search data through API and MCP. The official API pages say users can query live SEO and GEO data directly inside AI tools, which is useful for teams building reporting, automations, or internal workflows around AI visibility.

### SEO research and monitoring

Beyond AI visibility, SE Ranking is a broad SEO platform covering research, tracking, audits, and competitive analysis. The product site presents it as an all-in-one toolkit for understanding rankings, traffic sources, keyword opportunities, backlink profiles, and technical site health. That makes it useful for teams that want to connect classic SEO execution with newer GEO reporting in one environment.

- Keyword and rank tracking: SE Ranking includes keyword rank tracking across locations, search engines, and devices, with support for the top 100 results. The site also highlights keyword research, related and long-tail keyword discovery, and competitor keyword analysis.
- Backlink research and monitoring: The platform provides backlink checking, backlink monitoring, and competitive backlink research. Buyers can inspect referring domains, anchor texts, backlink status changes, and link profiles to identify opportunities and risks.
- Website and on-page audits: SE Ranking offers website audits and on-page SEO checks to find technical and content issues that affect rankings. The product page describes audit reports, actionable fixes, and page-change monitoring so teams can catch issues and changes quickly.

### Agency reporting, collaboration, and integrations

SE Ranking is also designed for agencies and teams that need to package SEO work for stakeholders. The platform includes reporting, guest links, white label options, and extra seats, while integrations and API access help buyers move data into the tools they already use. This combination makes the product suitable for client service workflows as well as internal SEO operations.

- Reporting and collaboration: SE Ranking includes report builder tools, guest links, and client-facing access options for sharing ranking data and results. The site positions these features for agencies and multi-client teams that need to communicate progress clearly and often.
- White label and agency pack: The agency add-on adds white label platform and reporting options, client seats, and scheduled reports with AI summaries. This is aimed at teams that want to present SE Ranking data under their own brand and streamline client delivery.
- Integrations, API, and AI assistants: SE Ranking connects with GA4, GSC, Data Studio, Make.com, n8n, and other workflow tools, and it also supports MCP so users can query data inside AI assistants. The official materials position the product as a data source that can feed dashboards, automations, and embedded workflows.

## Target market

### Teams and use cases

- marketing teams
- SEO teams
- agencies
- in-house marketers
- multi-client service teams

### Company sizes

- small teams
- mid-market teams
- large teams

### Industries

- marketing and digital services
- software and SaaS
- local businesses

### Poor-fit caveats

- Teams that only need a very narrow point solution may not need the broader SEO platform.
- Buyers who do not need reporting, research, or rank tracking may not use enough of the product to justify the platform scope.

## Buyer personas

### SEO manager

Owns organic search performance and technical SEO execution.

**Buying triggers**

- needing one place to track rankings, audits, and backlink changes
- expanding SEO into AI search visibility reporting
- wanting clearer competitor benchmarking

### Agency lead

Manages client SEO programs and needs reporting that is easy to deliver and share.

**Buying triggers**

- adding client-facing reporting and white label workflows
- needing guest access and collaboration features
- wanting to package AI visibility into client deliverables

### Growth marketer

Connects SEO, GEO, and analytics data to broader growth reporting.

**Buying triggers**

- wanting to bring data into dashboards or AI assistants
- building automation around search visibility data
- needing cross-channel visibility context

## About the company

SE Ranking is an SEO platform that combines traditional search optimization tools with AI visibility tracking, reporting, and integrations. Its product pages position the suite as a way to analyze keywords, rankings, backlinks, audits, competitor performance, and brand visibility across major AI answer engines.

- Verified fact: The website states the platform covers AI Visibility, SEO Research, SEO Monitoring, Content Marketing, Local Marketing, Agency Success Kit, and Integrations.
- Verified fact: The product pages say the platform is built for agencies and teams that need both research and reporting workflows.
- Limitation: The public documents do not provide a single unified product positioning statement for every module, so some capabilities are described across multiple pages.
- Limitation: Pricing and included limits vary by plan and add-on, so buyers should confirm the exact configuration they need.

## Competitive landscape

SE Ranking competes in a crowded SEO and AI visibility market where buyers compare it against dedicated AI visibility tools and broader SEO suites. The measured context shows Mentions, Semrush, OtterlyAI, and Profound among the most-mentioned peers, while SE Ranking’s own materials emphasize an integrated approach that covers AI search tracking alongside SEO research, monitoring, and reporting.

- Mentions
- Semrush
- OtterlyAI
- Profound
- Ahrefs
- Peec AI

## AI visibility dashboard

| Assistant | Visibility |
|---|---|
| all | 20.0 |
| claude | 37.5 |
| gemini | 36.0 |
| chatgpt | 0.0 |
| perplexity | 17.9 |
| google_ai_mode | 8.5 |

## Sources AI trusts

- google.com (289)
- semrush.com (20)
- seranking.com (15)
- otterly.ai (14)
- reddit.com (12)
- frase.io (11)
- dageno.ai (10)
- llmpulse.ai (10)
- therankmasters.com (10)
- youtube.com (10)
- tryprofound.com (9)
- alhena.ai (8)
- linkedin.com (8)
- evertune.ai (7)
- position.digital (6)
- scrunch.com (6)
- hubspot.com (5)
- sitepoint.com (5)
- thomas-peham.com (5)
- airanklab.com (4)

## Real AI answers

### perplexity

Question: Which AI visibility platform is best for tracking brand mentions across ChatGPT, Claude, Gemini, and Perplexity?
Answer: For tracking brand mentions specifically across ChatGPT, Claude, Gemini, and Perplexity, Otterly.AI is the best dedicated platform for most teams, offering a clean interface and a useful free tier to start . If you need enterprise-grade depth with optimization capabilities (finding gaps and creating content to win mentions), Promptwatch is the most complete platform, covering 10 models including your four targets . For teams already using Semrush, SE Visible (SE Ranking) is the strongest integrated choice, providing accurate strategic views across these exact four platforms . Recommended Ordering by Use Case | Priority | Platform | Best For | Key Coverage | | :--- | :--- | :--- | :--- | | 1 | Otterly.AI | Startups & SMBs needing a dedicated, easy-to-use tracker | ChatGPT, Claude, Gemini, Perplexity (+ Copilot, AI Overviews) | | 2 | Promptwatch | Teams needing an "action loop" to fix visibility gaps | 10 models including all 4 targets; core differentiator is content creation | | 3 | SE Visible | SEO teams already standardized on Semrush | ChatGPT, Perplexity, Gemini, Claude (+ AI Mode, AIO) | | 4 | Frizerly | Unified reputation management & automated boosting | ChatGPT, Claude, Gemini, Perplexity (+ Grok) | Why not Evertune or Profound? While Evertune is the most comprehensive *end-to-end* enterprise platform, it is often priced for large organizations and may be overkill for simple mention tracking . Profound is the strongest *dedicated monitor* for deep enterprise reporting but lacks the content-creation optimization loop found in Promptwatch . Action Step: Start with Otterly.AI's free tier to run a baseline audit across your four target models, then upgrade to Promptwatch if you need to actively generate content to improve your AI share of voice .

### gemini

Question: How can we measure our share of voice in AI-generated answers?
Answer: To measure your share of voice in AI-generated answers, you need specialized LLM (Large Language Model) monitoring tools that systematically query various AI models and analyze their responses for brand mentions, citations, and recommendations. This new metric, often called AI Share of Voice (SOV), reflects how AI engines evaluate your brand's credibility and relevance compared to competitors. Here's a concise recommendation with product names: 1. Define Your Query Library: Start by identifying 25-50 high-intent buyer prompts that represent how customers search for products or services in your category. 2. Utilize Specialized LLM Monitoring Platforms: These tools automate the process of running your query library across multiple AI engines and tracking brand mentions. Key platforms to consider include: * Siftly: This platform runs your prompt library daily across major AI platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews, counting and categorizing brand mentions to compute your AI SOV. * Serpstat's LLM Brand Monitor: Offers real-time AI brand monitoring across over 100 AI models (including ChatGPT, Claude, Gemini, and Perplexity), tracks competitor share-of-voice, and provides actionable recommendations. * LLM Pulse: Provides automated measurement across ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews, complete with sentiment overlay and competitive benchmarking. 3. Measure Repeatedly and Analyze Depth: AI outputs are dynamic, so consistent, repeated measurement (e.g., weekly or monthly) is crucial. Focus not just on mentions, but also on citations and recommendations, as well as "ghost citations" (URL mentions without explicit brand names) which can be a significant part of AI brand presence. Other notable tools for various needs include Profound for enterprise-scale insights, Otterly.AI as an affordable and easy-to-set-up entry point, SE Visible (within SE Ranking) for existing SE Ran

### gemini

Question: Which tools show the sources and citations influencing AI recommendations?
Answer: To effectively understand the sources and citations influencing AI recommendations, you need tools that either natively display this information within their AI-generated content or platforms designed to track such attributions across various AI models. Here are key tools and categories that provide this capability: 1. AI Platforms with Native Source Attribution: These tools are designed to show the underlying sources directly within their responses, allowing users to verify the information. * Perplexity: This AI search engine is frequently cited for its ability to prominently display source attribution with clickable links alongside its generated answers. * Scite.ai Assistant: Offers a conversational AI assistant that provides answers referencing real academic papers with Digital Object Identifiers (DOIs). It highlights the specific sentences from the full text that are referenced, allowing users to see the exact context and relevance. * Atlas: This tool is specifically built for working with uploaded documents, ensuring that every AI-generated answer traces back to exact passages within your provided papers. * ChatGPT (with browsing enabled): When utilizing its browsing capabilities, ChatGPT can provide inline footnotes or links to the sources it uses to construct its responses. * Sourcely: An AI-powered academic search assistant that helps find, summarize, and add credible academic sources, highlighting citation-worthy parts of your text and providing relevant sources for easy referencing. 2. Dedicated AI Citation Tracking and Visibility Platforms: These tools are crucial for businesses and marketers to monitor how their content is being cited and recommended by various AI models across the web. They help track "AI visibility" and "citation share." * Semrush: Offers an AI Visibility Toolkit that tracks which sources AI cites in answers, alongside mentions and sentiment, across major AI platforms like ChatGPT, Perplexity, Gem

### google_ai_mode

Question: How do AI visibility platforms compare on prompt tracking and competitor benchmarking?
Answer: AI visibility platforms in 2026 differentiate themselves by the depth of their prompt tracking (frequency, customization) and the breadth of their competitor benchmarking (share of voice, sentiment analysis). Key players include Profound for enterprise-grade analytics, Ahrefs for combining AI tracking with SEO, and specialized tools like Peec AI and OtterlyAI for actionable insights.[](https://www.youtube.com/watch?v=buQMrMOR-1k&t=597) Top AI Visibility Platforms Comparison (2026) - Profound: Best for enterprise-level visibility, offering deep analysis of sentiment, AI-driven shopping insights, and prompt demand estimation. It is highly regarded for mapping which sources AI cites for specific queries. - Ahrefs (Brand Radar): Best for connecting AI visibility with traditional SEO. It offers a broad, feature-rich platform suitable for companies that need to improve their overall site authority alongside their AI presence. - Peec AI: Best for mid-market dashboards, focusing on simple, clean reporting of brand share of voice and sentiment, making it a strong choice for ongoing competitor monitoring. - OtterlyAI: Best for budget-conscious users, offering strong prompt tracking and citation analysis, particularly effective for smaller businesses or those just starting to track their AI presence. - Dageno AI: Best for multi-model tracking across several AI engines, making it a strong option for comprehensive, cross-platform analysis. - Beamtrace: Best for granular competitor analysis, providing detailed comparisons of which competitors are winning in specific AI-driven queries.[](https://www.youtube.

## AI consensus

SE Ranking appears, from the supplied marketplace and review snippets, to be positioned as a broad SEO platform rather than a narrowly specialized point tool. The clearest qualitative signal in the available text is Trustpilot’s description of it as a "robust SEO toolkit for marketing agency and in-house teams," which makes the buyer fit fairly straightforward: agencies and internal marketing teams that want one place to manage SEO work. The pricing-focused sources also help anchor evaluation, because both Software Advice and G2 surface a starting point of $103.20 per month, giving prospective buyers a concrete entry price to compare against alternatives.

What is missing from the fetched documents is just as important as what is present. The supplied text does not include visible star ratings, review counts, or long-form reviewer comments, so this page should not overstate sentiment or pretend to have broad verified-review coverage. Instead, the evidence supports a cautious takeaway: SE Ranking is discoverable as a team-friendly SEO toolkit with transparent starting pricing, but the review corpus provided here is too thin to support detailed praise, complaint patterns, or a numerical reputation summary.

## Pricing

SE Ranking’s pricing is a mix of platform subscriptions, add-ons, and a separate API product, so the right entry point depends on whether you need classic SEO workflows, AI visibility tracking, or developer access to data. The main pricing page shows Core and Growth as the public self-serve plans, each with both monthly and annual billing and a 14-day free trial with no credit card required. Core is positioned for smaller teams, while Growth expands project, seat, GEO, audit, and API credit limits for multi-client or higher-volume usage. Enterprise is available as a custom, quote-only option.

If your team is specifically buying data access, SE Ranking also publishes a standalone API page. That page splits the offer into a pay-as-you-go Wallet option, a larger annual standalone plan, and a custom Enterprise tier. The API product includes a 14-day trial with 100,000 free credits, and the help center clarifies how Wallet versus annual credits behave over time. SE Ranking also sells add-ons such as Agency Pack, AI Search, and API, so buyers can expand capacity without moving immediately to a higher core subscription. In practice, the price you pay is driven less by a single flat rate and more by the mix of projects, seats, credits, prompts, and reporting capacity your workflow requires.

Visibility score: 20.0
Mention rate: 22.0%
Eligible runs: 50

## Category rankings

| Category | Rank | Visibility |
|---|---|---|
| AI Visibility | 7 | 20.0 |

## Citation domains

- seranking.com (1)
- sitepoint.com (1)
- alhena.ai (1)
- google.com (1)
- keytomic.com (1)

Enriched at: 2026-07-18T22:47:36.302866+00:00

## Sources

- Source: https://seranking.com/
- Source: https://help.seranking.com/hc/en-us/articles/21487397355420-API-pricing
- Source: https://seranking.com/competitor-traffic-research.html
- Source: https://www.capterra.com/p/142169/SE-Ranking
- Source: https://seranking.com/api-pricing.html
- Source: https://www.g2.com/products/se-ranking/pricing
- Source: https://seranking.com/subscription.html
- Source: https://www.softwareadvice.com/marketing/se-ranking-profile
- Source: https://seranking.com/features.html
- Source: https://www.trustpilot.com/review/seranking.com

Use with attribution: "Source: Slate Index".