# What are common mistakes when buying a marketing automation platform?

Category: Marketing Automation. Intent: informational. Top brand: Make.

Page: https://slateindex.ai/prompt/what-are-common-mistakes-when-buying-a-marketing-automation-zytrsjiqq2 · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Make | 67% |
| HubSpot | 33% |

## Sources

- rework.com (2)
- b2bmarketing.net (1)
- ciopages.com (1)
- dev.to (1)
- hubspot.com (1)
- martech.org (1)
- misspepper.ai (1)
- publicare.de (1)
- querymint.com (1)
- salesworx.ai (1)
- slatehq.com (1)
- stackmatix.com (1)
- techiefied.com (1)
- toolradar.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What are common mistakes when buying a marketing automation platform?”, https://slateindex.ai/prompt/what-are-common-mistakes-when-buying-a-marketing-automation-zytrsjiqq2, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).