# What are common mistakes when buying a web analytics tool?

Category: Web Analytics. Intent: informational. Top brand: Matomo.

Page: https://slateindex.ai/prompt/what-are-common-mistakes-when-buying-a-web-analytics-tool-gf66cn3lra · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Matomo | 33% |
| Google Analytics | 33% |
| Plausible | 33% |
| Adobe Analytics | 33% |

## Sources

- embertribe.com (2)
- google.com (2)
- gtmanalytics.org (2)
- matomo.org (2)
- plausible.io (2)
- 4analytics.com (1)
- adobe.com (1)
- itechguides.com (1)
- leadfeeder.com (1)
- plerdy.com (1)
- rottenwifi.com (1)
- sasanova.com (1)
- stackmatix.com (1)
- volument.com (1)
- xplainr.io (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What are common mistakes when buying a web analytics tool?”, https://slateindex.ai/prompt/what-are-common-mistakes-when-buying-a-web-analytics-tool-gf66cn3lra, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).