# What features matter most in a marketing automation platform?

Category: Marketing Automation. Intent: informational. Top brand: Make.

Page: https://slateindex.ai/prompt/what-features-matter-most-in-a-marketing-automation-platform-3tmdzom2cc · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Salesforce | 100% |
| HubSpot | 67% |
| Make | 33% |
| Sender | 33% |
| Insider One | 33% |
| Adobe Marketo Engage | 33% |
| Bloomreach | 33% |
| ActiveCampaign | 33% |
| Klaviyo | 33% |

## Sources

- acoustic.com (2)
- deployteq.com (2)
- hubspot.com (2)
- salesforce.com (2)
- bloomreach.com (1)
- gartner.com (1)
- infobip.com (1)
- insiderone.com (1)
- ortto.com (1)
- paminga.com (1)
- rework.com (1)
- rocket.new (1)
- tajo.io (1)
- text.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What features matter most in a marketing automation platform?”, https://slateindex.ai/prompt/what-features-matter-most-in-a-marketing-automation-platform-3tmdzom2cc, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).