# What features matter most in a web analytics tool?

Category: Web Analytics. Intent: informational. Top brand: Matomo.

Page: https://slateindex.ai/prompt/what-features-matter-most-in-a-web-analytics-tool-4yravebkci · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Matomo | 67% |
| Amplitude | 33% |
| Google Analytics | 33% |
| Mixpanel | 33% |
| PostHog | 33% |
| Similarweb | 33% |
| FullStory | 33% |
| Quantum Metric | 33% |

## Sources

- matomo.org (3)
- fullstory.com (2)
- amplitude.com (1)
- iab.com (1)
- posthog.com (1)
- quantummetric.com (1)
- seline.com (1)
- similarweb.com (1)
- spotsaas.com (1)
- stealwhatworks.com (1)
- toolradar.com (1)
- usermaven.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What features matter most in a web analytics tool?”, https://slateindex.ai/prompt/what-features-matter-most-in-a-web-analytics-tool-4yravebkci, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).